What Is SEO And How Does It Work? SEO In A Nutshell
Posted On March 15, 2021
What is SEO?
SEO or search engine optimization is the method or practice of getting a targeted audience to a particular website from a search engine’s organic rankings. Some everyday tasks linked with SEO, in a nut shell, include making high-quality content, optimizing the content around specific keywords, and generating backlinks. In simple words, SEO is all about enhancing and improving a site’s rankings in the organic section of search results. Keep reading to learn how SEO works.
How Does SEO Work
SEO works by telling the search engine that your content is the best result for your target topic. All search engines have the same goal, of displaying the best information. Your rank on the SERP (search engine results page) depends on the search engine you optimize content for. If you want to drive more organic traffic to your web pages, you must have understood and catered to Google’s algorithm. If you want more views on your video, then it’s all about the YouTube algorithm. Correspondingly, Google is the biggest search engine with a 92.05% market share compared to Bing at 2.69% and Yahoo at 1.7%.
Essential Elements Of SEO:
Keywords are the words or phrases that people use to find content online. The keywords that you should use nowadays must be well-researched, carefully chosen, and used in your content to make it more effective. Moreover, while searching for a keyword, look for ones with high-search rates and low competition. They can be short-tail or long-tail keywords and can be used to optimize your content.
Content is the king of marketing and a vital part of SEO because it’s a method that helps you reach your audience. Likewise, your content must be educational, interesting, relevant, and engaging for driving more audience. By providing valuable information, people start to develop a bond of trust with you. Content can be in many different forms. It can be a video, blog, web page content, and social media posts, podcasts, and many more.
Additionally, off-page involves some external optimization that tends to happen away from your site rather than on it. The primary method used for this is developing backlinks. Quality backlinks to your sites from external sites tell the search engine that your site or blog is high-quality and trustworthy. The best way to generate backlinks is guest blogging.
People are utilizing their smartphones and tablets for searching more than ever. Local is becoming extremely important. Today, about 57% of all searches are on mobile phones, and half of these searches have local intent. In this case, the use of local keywords is a must.
Importance of SEO
One of the most critical functions of SEO is increasing your brand or site’s visibility. Hence it becomes effortless for people to find you because visibility is directly related to ranking. The higher you rank, the greater your audience will be. Your ranking depends on your SEO efforts, such as good keyword research and unique content.
Another goal of SEO is to increase your web traffic. Good SEO practices will help you to rank among the top 5 positions. All the time you put in making content on the SEO page and optimize it enhances your site’s usability and therefore creates a positive customer experience. In the end, the main goal of SEO is to achieve business growth. SEO can help you to build excellent relationships with customers.